In this episode of Behind Every Booking, we’re diving into a game-changing topic: why direct bookings are the future — and how independent hoteliers can take control of their business by outrunning OTAs.
 Key highlights:

Why direct bookings aren’t a quick fix – Understanding the real costs, challenges, and opportunities.
Balancing OTAs & direct channels – How to use both strategically to maximize revenue.
The power of seasonality – Why your direct booking strategy should adapt throughout the year.
Investing in success – The role of marketing, technology, and training in building a sustainable direct booking model.
Winning the direct booking game – Four actionable steps to increase direct bookings and long-term profitability.

Direct bookings are not just about higher margins — they're about owning your guest relationships, strengthening brand loyalty, and setting your hotel up for lasting success.
 Challenge for hoteliers: Take one step today to improve your direct booking strategy. Upgrade your website, invest in training, or launch a loyalty program — whatever it is, don’t wait. The future of direct bookings is yours to claim!

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