The discussion covers Social Proof through various texts along with a focus on the concept of social proof and how it influences human behaviour. The piece in Decision Lab discuss social proof as a psychological phenomenon that describes how people tend to copy the actions of those around them, particularly in uncertain situations. The text from Farnam Street explores how social proof can be manipulated, offering several examples, including the Jonestown Massacre, to illustrate its potential for both good and evil. The article "The Science Behind Why Some People Don’t Follow the Crowd" examines the limits of social proof and identifies situations where people are more likely to diverge from the social norm, particularly when the product or behaviour is associated with a specific social identity. Finally, an article published in InsideBE provides examples of how social proof is used in various industries, such as insurance, job recruiting, and charity fundraising, highlighting both its effectiveness and potential drawbacks.The Entire Behavioural Science Reading List on Amazon

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