We discuss framing effect, a phenomenon where the way information is presented can influence people's choices, even if the underlying options are objectively equivalent through 6 papers. The first source explores the framing effect of online store price information presentation, demonstrating how different price frames can influence consumer purchasing decisions. The second source investigates the influence of negative emotions on the framing effect in the context of saving lives, finding that negative emotions can amplify risk preference when presented with a positive frame but not with a negative frame. The third source explores the role of media framing in shaping public opinion during the Iraq War, specifically focusing on "mythic" and "non-mythic" frames. The fourth source examines the "offer framing effect," where presenting choices as individual items (single-offering frame) versus bundled items (bundled-offering frame) can affect consumer variety-seeking behaviour. The fifth source investigates the cognitive processes involved in framing effects in risky decisions, proposing a model based on cognitive cost-benefit trade-off theory. The sixth source examines how question frames in community question-answering (CQA) sites can influence the resulting response network, finding that conversational questions generate larger and more central response networks in STEM communities compared to informational questions. The final source investigates the framing effect when evaluating potential mates, finding that negative framing can lead to a greater negativity bias in women compared to men. These sources collectively demonstrate the pervasive influence of framing effects in various domains, shedding light on how cognitive processes, emotions, and contextual factors shape our decisions.The Entire Behavioural Science Reading List on Amazon

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