Disconfirmation Bias

20/06/2025 13 min

Listen "Disconfirmation Bias"

Episode Synopsis

Confirmation bias, a cognitive bias where individuals favour information confirming pre-existing beliefs, and its counterpart, disconfirmation bias, where contradictory information is more critically examined. The articles examine the impact of these biases on various aspects of life, including decision-making, political viewpoints, and even rating systems. One text specifically analyses how disconfirmation bias affects online rating systems, focusing on how customer expectations and post-purchase experiences influence ratings and the resulting accuracy of quality assessments. Another source offers strategies for mitigating confirmation bias in the workplace. A final article details the history, signs, types, and impacts of confirmation bias, providing methods to overcome this common cognitive error.

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