In this holiday-themed episode of Beefmaster Banter, Hannah Nixon and Dr. Lance Bauer are joined by BBU Business Manager Kelsey Crenshaw for a warm, behind-the-scenes year-in-review of 2025. The team shares personal Christmas traditions, laughs, and favorite memories while highlighting major wins for the association and the breed—including stronger office efficiency, record-setting membership activity (registrations, transfers, enrollments, and DNA typing), outstanding sale demand, and major momentum in BBU’s marketing and event coverage. They also look ahead to 2026 with excitement—spotlighting upcoming Junior Nationals and Convention locations, new advertising opportunities through BBU, and research projects aimed at proving Beefmaster profitability, maternal performance, and feed efficiency with data that benefits the entire membership.

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