SEASON: 5 EPISODE: 26Episode Overview:Welcome back to the Becoming Preferred podcast. The show that's dedicated to helping you become the preferred choice in your industry, and in your life. Today, we have a truly remarkable guest who embodies the spirit of a long term vision, profound transformation, and impactful leadership.Our guest, David J. Greer, is a 40-year veteran of the entrepreneurial world. He joined a young software startup at just 22, and for two decades he helped build it into a global powerhouse. After a powerful exit, David embarked on a two year sabbatical, sailing 5000 miles in the Mediterranean with his family. A journey that reshaped his perspective on success and life. David is a highly sought after entrepreneurial coach and facilitator. He's a true expert on cultivating high performing cultures, empowering people and crafting strategic plans that lead to high growth businesses. Join me for my conversation with David Greer.Guest Bio: David J. Greer is a 40+ year entrepreneur. At 22, he joined a young software startup, stayed 20 years, becoming co-owner, while building the company into a global powerhouse. After selling out of that business, he and his wife took a break, commissioning a sailboat in the South of France and home schooling their three children for two years while sailing 5,000 miles in the Mediterranean.Since then, David has been an angel investor, senior executive helping entrepreneurial friends of his, and since 2015 he has been an entrepreneurial coach and facilitator. David is an expert on culture, people, and strategic planning to create high performing and high growth businesses.David has 15 years of continuous sobriety, which is why he focuses on helping entrepreneurs who struggle with alcoholism and/or addiction.Resource Links:Website:  https://coachdjgreer.com/Product Link: https://coachdjgreer.com/book/Insight Gold Timestamps:03:03 That's the essence of marketing and selling04:22 While sailing more than 5,000 miles, 10,000 kilometers in the Mediterranean06:34 I'm all in or all out07:26 I'm an alcoholic, and I'd been a daily drinker for at least 20 years11:13 I wrote my book, Wind In Your Sails: Vital Strategies that Accelerate your Entrepreneurial Growth 14:39 We were incredibly customer focused16:45 We found out there were 5 really common things that people had problems with23:16 Go out 3 to 5 years and pick a future date. What is your business going to look like on that date?24:56 People, strategy, execution, and cash28:06 I think those of us who really get to a certain level of performance realize it's the calendar or nothing29:19 Work always expands to the time we allow for it29:56 It took you longer to procrastinate30:43 Lets more employees say no to those things that don't matter33:37 So go 10X where you can go 10X35:41 At the end of the day, the customer experience is about what do they feel?35:49 Branding is what do people feel about you, and what do they say about you, when you are not in the room?37:24 Strategic planning is a hundred page binder that sits on a shelf and no one ever looks at it40:33 I'm really strong on weekly meetings with my team41:38 You don't have to be so serious41:55 Everything in life and in business is an experiment43:49 I want you to know there is always light at the end of the tunnel45:14 The website is

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