What if the box your product ships in could make or break whether your customer buys from you again? Most entrepreneurs overlook packaging — treating it as a cost center, not a marketing channel. But as you’ll hear today, your box may be your most powerful untapped growth lever.Derick is the founder of CustomBox.io, a packaging company helping small businesses replace plain shipping boxes with affordable branded packaging that boosts loyalty, lowers costs, and scales revenue. With a background spanning e-commerce, marketing, and software, he’s passionate about leveling the playing field for small business owners.On this episode of Become Sensible, I sit down with Derick to explore how branded packaging builds trust, fuels repeat sales, and even creates sustainability wins. He shares his path from corporate roles at Yex, Cox Media, and Home Depot to scaling a side hustle into one of the top Shopify stores. We dive into lessons on customer reviews, capital challenges, and why you can’t be everything to everyone as you grow.If you’ve ever underestimated the customer touchpoints in your business, this episode will spark new ideas—and maybe inspire you to rethink your product's packaging!ResourcesVisit CustomBox.io OnlineCheck out CustomBox.io's InstagramConnectFollow me, Fiona Nguyen, on LinkedIn: https://www.linkedin.com/in/fionahnguyenLearn more about Balannx: https://balannx.com/.Timestamps0:00 – Intro0:30 – Why packaging is part of the customer experience2:15 – Derick’s path from corporate to CustomBox.io4:50 – Early wins, setbacks, and $40K in month two6:30 – Surviving the hard first six months9:15 – Authentic reviews and customer passion11:00 – Landing your first big client by solving pain points13:45 – Scaling milestones: 10,000 orders and top 25% on Shopify15:00 – Balancing speed, cost, and quality (“pick two” rule)20:00 – Why CustomBox.io focuses on small businesses24:00 – What most brands get wrong about packaging28:30 – Environmental impact and the vision for 100% recycled boxes32:30 – Lessons learned and advice to day-one Derick Hosted on Acast. See acast.com/privacy for more information.

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