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Listen "S3E4 Beyond Sponsorships – Monetizing Your Podcast in Creative Ways"
Episode Synopsis
Become a Podmaster™ – S3E4
Beyond Sponsorships: Monetizing Your Podcast in Creative Ways
In this episode, Hendrik and Ethan explore the many ways podcasters can earn revenue without relying solely on sponsorships. While ads and brand partnerships dominate most conversations about podcast monetization, the reality is that they’re just one part of a much bigger picture—especially for independent podcasters in South Africa.
Joined by podcasting experts from Solid Gold and the South African Podcasters Guild (SAPG), the hosts break down real-world strategies for generating income from your show in sustainable, creative ways.
From branded merchandise and premium content to live events, consulting gigs, and Patreon subscriptions, this episode is packed with insights into what’s working, what’s challenging, and what’s next for podcast monetization—particularly in a local context.
In this episode, you’ll learn:
Why ads aren't the only (or best) path to revenue
What makes Patreon work—and when it doesn’t
How to turn your podcast into a business card for bigger opportunities
The danger of relying on platforms you don’t control (like YouTube or social media)
How merch, live events, and consulting can support your podcast financially
Why understanding your audience is essential before launching anything paid
What it takes to build a podcast mature enough to monetize
You’ll also hear honest, sometimes blunt perspectives on the pitfalls of monetization—from the myth of passive podcast income to the challenges of listener-supported models. If you’ve ever thought, “How do I make money from my podcast?” this episode gives you the mindset and the menu to start answering that question for real.
Whether you’re a hobbyist hoping to offset costs or a creator aiming for a revenue-generating podcast brand, this episode will help you understand your options—and avoid common traps.
Presented by Baird Media
In association with the South African Podcasters Guild
More info: https://baird.media Baird Media - The Podcast People · Read the book
Beyond Sponsorships: Monetizing Your Podcast in Creative Ways
In this episode, Hendrik and Ethan explore the many ways podcasters can earn revenue without relying solely on sponsorships. While ads and brand partnerships dominate most conversations about podcast monetization, the reality is that they’re just one part of a much bigger picture—especially for independent podcasters in South Africa.
Joined by podcasting experts from Solid Gold and the South African Podcasters Guild (SAPG), the hosts break down real-world strategies for generating income from your show in sustainable, creative ways.
From branded merchandise and premium content to live events, consulting gigs, and Patreon subscriptions, this episode is packed with insights into what’s working, what’s challenging, and what’s next for podcast monetization—particularly in a local context.
In this episode, you’ll learn:
Why ads aren't the only (or best) path to revenue
What makes Patreon work—and when it doesn’t
How to turn your podcast into a business card for bigger opportunities
The danger of relying on platforms you don’t control (like YouTube or social media)
How merch, live events, and consulting can support your podcast financially
Why understanding your audience is essential before launching anything paid
What it takes to build a podcast mature enough to monetize
You’ll also hear honest, sometimes blunt perspectives on the pitfalls of monetization—from the myth of passive podcast income to the challenges of listener-supported models. If you’ve ever thought, “How do I make money from my podcast?” this episode gives you the mindset and the menu to start answering that question for real.
Whether you’re a hobbyist hoping to offset costs or a creator aiming for a revenue-generating podcast brand, this episode will help you understand your options—and avoid common traps.
Presented by Baird Media
In association with the South African Podcasters Guild
More info: https://baird.media Baird Media - The Podcast People · Read the book
More episodes of the podcast Become a Podmaster™ - The Podcast
S1E1 Why People Podcast
06/07/2023
S1E2 Podcasting as a Network Tool
06/07/2023
S1E3 Producing a Podcast
06/07/2023
S1E4 Podcast Guests
06/07/2023
S1E5 Podcast Editing
06/07/2023
S1E6 Marketing a Podcast
06/07/2023
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