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Listen "S3E2 The Power of the Niche"
Episode Synopsis
Become a Podmaster™ – S3E2
The Power of the Niche
In this episode of Become a Podmaster™, we tackle one of the most important strategic questions in podcasting: Why should you niche down your content? Hendrik and Ethan are joined by members of the South African Podcasters Guild and featured guests who share real-world insights on how choosing the right niche can grow your audience, build loyal communities, and even boost your chances of monetization.
We hear from podcasters like Yaz the Student and Bob Rock about the challenges and benefits of niche podcasting in South Africa, and explore expert opinions on how to pick a niche that balances passion and profitability. Whether you're podcasting about RC drifting, African cinema, or vintage gaming, this episode helps you focus your content and connect deeply with the right listeners.
You’ll learn:
What a niche really is (and what it’s not)
Common myths about broad vs focused content
How to position your podcast as a go-to resource
How niche audiences open doors to sponsorship and partnerships
Why strategy matters just as much as enthusiasm
Not all gaps in the market are opportunities—but the right niche could be your biggest advantage.
Powered by Baird Media. In association with the South African Podcasters Guild. South African Podcasters Guild · Solid Gold Podcasts and Audiobooks · Hendrik on LinkedIn · Ethan on LinkedIn · Baird Media on LinkedIn · Become a Podmaster Startup Program · PodMasterclass · Baird Media - The Podcast People · Read the book
The Power of the Niche
In this episode of Become a Podmaster™, we tackle one of the most important strategic questions in podcasting: Why should you niche down your content? Hendrik and Ethan are joined by members of the South African Podcasters Guild and featured guests who share real-world insights on how choosing the right niche can grow your audience, build loyal communities, and even boost your chances of monetization.
We hear from podcasters like Yaz the Student and Bob Rock about the challenges and benefits of niche podcasting in South Africa, and explore expert opinions on how to pick a niche that balances passion and profitability. Whether you're podcasting about RC drifting, African cinema, or vintage gaming, this episode helps you focus your content and connect deeply with the right listeners.
You’ll learn:
What a niche really is (and what it’s not)
Common myths about broad vs focused content
How to position your podcast as a go-to resource
How niche audiences open doors to sponsorship and partnerships
Why strategy matters just as much as enthusiasm
Not all gaps in the market are opportunities—but the right niche could be your biggest advantage.
Powered by Baird Media. In association with the South African Podcasters Guild. South African Podcasters Guild · Solid Gold Podcasts and Audiobooks · Hendrik on LinkedIn · Ethan on LinkedIn · Baird Media on LinkedIn · Become a Podmaster Startup Program · PodMasterclass · Baird Media - The Podcast People · Read the book
More episodes of the podcast Become a Podmaster™ - The Podcast
S1E1 Why People Podcast
06/07/2023
S1E2 Podcasting as a Network Tool
06/07/2023
S1E3 Producing a Podcast
06/07/2023
S1E4 Podcast Guests
06/07/2023
S1E5 Podcast Editing
06/07/2023
S1E6 Marketing a Podcast
06/07/2023
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