Join us in this special bonus episode of "Become a Design Thinker" podcast as we dive into the world of community engagement with Jake McKee. Learn how Jake has helped globally renowned brands like Lego and Southwest Airlines integrate customer voices into their product development. Discover the principles of community-driven product development, the importance of storytelling, and how to build meaningful connections with your audience. Whether you're aiming to boost customer loyalty or innovate your product by leveraging community insights, this episode provides valuable strategies to achieve your goals. Tune in now to get inspired by Jake's passion for creating impactful, human-centered brand stories!Learn more about Jake: https://jakemckee.com02:06 Understanding Community Engagement04:24 Jake McKee's Journey with Lego07:08 Challenges and Successes at Lego19:29 Storytelling in Community Building27:50 Southwest Airlines Community Program30:40 Common Barriers in Listening to Customer Voice33:04 Debunking Myths About Working with Fans35:37 The Importance of Community-Driven Product Development38:14 Strategies for Deep Customer Engagement41:37 Building Effective Community Programs47:52 The CX and AI Sessions57:56 Tips for Building a Successful Customer CommunityWe are deeply grateful if you could take a moment to share your thoughts, ideas, or feedback with us. You can email us directly at: [email protected] Become a Design Thinker podcast serves individuals who believe in their ability to create positive change and refuse to be put in passive or vulnerable positions when it comes to shaping their future. Design thinking empowers you to approach problems from a fresh perspective. By adopting this designer’s mindset, you can develop innovative solutions that drive meaningful impact. Our goal is to integrate design thinking with various management concepts, making it applicable to your daily work and life.Become the designer of your work, your family, and your life. You have the power to design a future that is better than today!!Join the journey to become a design thinker to receive regular updates of insights by email:https://join.bdesignthinker.com/joinVisit my website to learn more:https://bdesignthinker.com

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