In this episode, Anisah — a medical provider with over 20 years in healthcare  — dives into the real reason clients buy: not just for results, but for the therapeutic connection they feel with you. She breaks down how trust, emotional safety, and human understanding shape buying behaviour in the aesthetics space. Anisah now teaches nurses and independent providers how to build soul-aligned practices rooted in purpose, psychology, and deep client connection. Clients don't just purchase treatments, they invest in relationships. 

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