Host Marie Adornato sits down with bridal industry leader Wendy Rivera—founder of Do You Speak Bride?—for a masterclass in love-first leadership, boutique branding, and the psychology of the bridal experience. Wendy shares her unlikely path from music to bridal, why people-pleasing turns stylists into “doormats,” and how emotional intelligence transforms tense appointments into joyful, decisive moments.They dig into building a brand that’s bigger than designer labels, turning “I found the dress” from a finish line into a starting line with lifetime celebrations, and making courageous decisions (not fear-based ones) about inventory, alterations, and services. Wendy also recounts a high-stakes alteration crisis that became a reputation-defining win, then explains how Do You Speak Bride? equips teams to communicate clearly, lead with compassion, and serve brides in their “native language” of love—complete with a newly gamified training platform.You’ll learn:How to design experiences that reduce fear and invite clarityWhy fewer, better-curated lines can be a growth strategyPractical ways to set boundaries without losing warmthThe difference between manipulation and leadership in salesHow to build a community brand brides want to join for lifeSubscribe to Because Marie Said So for more real-world entrepreneurship and bridal business insight.

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