The puzzling effect of green product claims

27/09/2023 20 min Temporada 1 Episodio 1

Listen "The puzzling effect of green product claims"

Episode Synopsis

Join us as we delve into the world of product claims and their influence on consumers' perception of sustainability. In this podcast, we explore whether and how product claims shape buyers' perceptions of eco-friendliness and how these claims impact the decision-making process.