As the power of the Gen Z consumer continues to rise, and its ability to disrupt becomes more evident, businesses will be required to deploy different marketing approaches to appeal to them. Next-generation consumers need next-generation marketing. This session is based on in-depth research of Gen Z consumers and what it takes to capture their hearts and minds.Learn more about it from a new book  by Hana Ben-Shabat, founder of Gen Z Planet. GenZ 360: Preparing for the Inevitable Change in Culture, Work, and Commerce. Order it now and get 20% discount available exclusively to INNOCOS members with a promo code INNOCOS:  Gen Z Planet - Research, Keynotes, Advisory - Books & Reports .You can also meet Hana Ben-Shabat, the author, and facilitator Kelly Kovack at the next INNOCOS summit www.innocosevents.com

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