"If you're honest with people, they can trust you." Purdue University's all-time winningest coach Gene Keady never over-complicates his leadership philosophy. He sticks to the basics - be honest, treat people right, and work hard. This is the first of our two-part March Madness miniseries on Be Worth* Following, and in this episode Coach Keady shares why the work that's done on the court is more than just about a game, it's about life. As you listen, you'll learn what traits inspire others to follow you, whether you're in a boardroom or a locker room. Resources: Defensive Alertness plaque: https://drive.google.com/file/d/1OfvHG1mV096_XaDSl8dEhHdc4gZCjBd_/view?usp=sharing

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