In this episode:Join Ben and Rachael Bryant as they dive into the importance of discovering and expressing your brand voice. From personal stories to practical branding tips, this episode will guide you on becoming the hero of your own brand.
Chapters:00:00:00 – Be the Hero of Your BrandBen and Rachael introduce the episode and discuss how becoming the hero of your brand can transform your business.
00:05:29 – Rachel on Her Superhero DressRachael shares a personal story about how her superhero dress helped her overcome nerves and step into a confident brand persona.
00:08:59 – Rosie Ramsay on Her Atomicon ExperienceThey reflect on how embracing different aspects of your brand identity can lead to unique personal and business growth.
00:13:44 – Social Media Marketing: Can You Put the Same Message Across?Ben and Rachael explore whether you can share the same message across all platforms and how to tweak your brand voice for different social channels.
00:18:32 – Brand Voice vs MessageA deep dive into the difference between brand voice and brand messaging, and why understanding both is crucial for authentic branding.
00:24:02 – Vocational Voice BrandThey wrap up with insights on how to build a brand voice that resonates with both your business values and your industry’s unique requirements.

Mentioned Links:

ZC Live – Discover more about this social media event hosted by Zoe Cairns.


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