In the first episode of "Be the Hero of Your Brand," Ben and Rachael, the husband-and-wife team behind Your Video Team, dive into why they’ve started the podcast. They introduce their vision of exploring personal and business brand development, using their love of superhero stories as a thematic guide. Throughout the episode, they candidly discuss their struggles with launching their own podcast despite being experienced content creators. They aim to help listeners at different stages of their branding journey by sharing insights and lessons learned from industry experts, business coaches, and successful brands. Listeners are encouraged to engage, ask questions, and contribute their own stories.

00:00:00 – How to Plan a Podcast: Discussing the challenges of starting and maintaining focus.
00:04:12 – How to Build an Entire Brand on a Podcast: The importance of podcasting as the central hub of a brand's marketing strategy.
00:07:19 – Why Have We Struggled With Our Own Podcast? Reflecting on why experienced video creators found it tough to launch their own podcast.
00:11:54 – What to Expect From This Podcast? Insights on personal and business brand development, future guests, and topics.
00:16:57 – Clapperboard Stickers: Introducing the quirky idea of collecting stickers from listener brands as part of their podcast journey.

Show Notes:

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