Jack Poller, founder and principal analyst of Paradigm Technica, breaks down why traditional cybersecurity marketing is failing. With 30 years of experience from Carnegie Mellon to cyber strategy, Jack reveals how cloud and SaaS have fundamentally changed the threat landscape and yet most security tools remain stuck in castle-and-moat thinking. He explains why the browser has become the real endpoint needing protection, how buyer behavior has evolved beyond fear-based selling, and why conventional wisdom about passwords and perimeters is actually dangerous. 0:00 The biggest positioning mistake cybersecurity companies make22:29 Browser security risks that organizations are underestimating38:38 Critical questions buyers should ask but aren't asking47:06 Tech Field Day, beyond surface-level pitches, and why security perimeters are dangerous🔔 Follow Jack and John on:https://www.linkedin.com/in/jackpoller/ https://www.linkedin.com/in/johncarse/🔥 Powered by SquareXDeployed as a lightweight extension, SquareX turns any browser, on any device, into a secure enterprise browser. Find out more about SquareX at https://hubs.la/Q03rPcbf0

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