Listen "How to Elevate Your Brand As A Podcast Guest"
Episode Synopsis
If you’re considering a podcast guesting strategy, there are a few things you should know before you begin to present yourself to podcast hosts. Our guest today says that most guest pitches, presentations, and outreach strategies suck….and that much more is required to be a great guest than just showing up for an interview and talking. Jason Cercone is a podcast guesting strategist, author, voice-over talent, and experienced podcaster. He helps value-driven coaches and consultants establish authority and become thought leaders in their niche via strategic, impactful podcast guest appearances.
Best Moments
1:15 Your pitch needs to stand out
5:24 Find shows that align with your objectives
9:17 Be very specific in how you are creating content
11:05 If you’re not using this platform for networking you’re dropping the ball
14:20 It’s all about going a few layers deeper so you can get more engaging content
18:18 Do not look at your metrics for six months
22:39 Podcast guesting simplified
24:09 Come to Pittsburgh Pennsylvania
26:01 The easiest place to find me
Show Links:
Jason Cercone:
The Official Blog of Bombtrack Media | Podcast Marketing, Strategy, & Production (jasoncercone.com)
BrandFace:
BrandFace | Profitable Personal Branding (brandfacestar.com)
Best Moments
1:15 Your pitch needs to stand out
5:24 Find shows that align with your objectives
9:17 Be very specific in how you are creating content
11:05 If you’re not using this platform for networking you’re dropping the ball
14:20 It’s all about going a few layers deeper so you can get more engaging content
18:18 Do not look at your metrics for six months
22:39 Podcast guesting simplified
24:09 Come to Pittsburgh Pennsylvania
26:01 The easiest place to find me
Show Links:
Jason Cercone:
The Official Blog of Bombtrack Media | Podcast Marketing, Strategy, & Production (jasoncercone.com)
BrandFace:
BrandFace | Profitable Personal Branding (brandfacestar.com)
More episodes of the podcast Be BOLD Branding
Excellence Without Boundaries
29/10/2025
Franchise Systems Without Commitment
22/10/2025
Escaping Mother God’s Cult (Part 2)
15/10/2025
Escaping Mother God’s Cult (Part 1)
08/10/2025
Philanthropy Done Right
01/10/2025
Landing Dream Sponsors
24/09/2025
When Belief Overcomes Odds
17/09/2025
Leadership That Rocked The Sports World
10/09/2025
Deep Dive Into Leadership
03/09/2025
Navigating The Student Mental Health Crisis
27/08/2025
ZARZA We are Zarza, the prestigious firm behind major projects in information technology.