In an era of endless scrolls, swipes, and algorithm-driven feeds, our messaging as student counselling units must evolve to meet students in the spaces they occupy. This interactive workshop equips student support professionals with the tools and frameworks to design multimedia content that captures attention, communicates key messages clearly, and encourages student help-seeking. Whether delivered through posters, reels, carousels, or flyers, content must now be more than visible—it must stick.This workshop draws on Richard Mayer’s Cognitive Theory of Multimedia Learning (CTML), which offers a set of evidence-based principles that should help us communicate critical mental health information in ways that are accessible, emotionally resonant, and relevant for students. By applying CTML principles, namely, coherence (removing unnecessary detail), signalling (highlighting key ideas), segmenting (breaking content into manageable parts), and personalisation (using relatable tone and imagery), participants will learn how to create content that informs, engages, and empowers.The workshop is structured into four phases:1.     Understanding the student mindset: exploring digital habits, stigma, and help-seeking barriers.2.     The fantastic four: applying CTML to visual and verbal messaging strategies.3.     Framework in action: presenting a step-by-step model for student-facing content creation.4.     Create and collaborate: participants design mental health messages using accessible tools like Canva or mobile apps.

Ver todos los episodios