The Brand Identity

28/07/2022 27 min Temporada 3 Episodio 18

Listen "The Brand Identity"

Episode Synopsis

What works better - working for a big brand or a small company? The answer might surprise you.
People often think of it as a no-brainer. Join a big tech company, and the rest of it takes care of itself until they get jolted out of their silly
perceptions. Likewise, some think working at a startup is the easiest thing to do until the paycheck gets delayed ten days and your bank 
account is depleting.

On one hand, money is more at a big brand; on the other, the workload complexity doubles while the role remains straight-jacketed.
However, if you work in a boutique outfit, or a startup, for example, the flexibility is high, but the stability is low.
So how do you decide? Can you afford to make a mistake in this mad rush?  
In a  complex world and competitive environment, you need to make decisions wisely. 

Tune into this podcast, where I simplify and highlight some of the most common misconceptions or perceptions people have about working in 
these two different types of companies.