Episode 17 of Banking Reinvented takes a deep dive into the current and future state of business banking, focusing on how banks can better serve businesses of all sizes.In this episode, host Tim Rutten is joined by Jarno van Hurne, VP of Business Banking at Backbase. The conversation centers on the challenges business banks face, from competition from neobanks and fintechs, cost to serve, technology challenges and the unmet needs of specific client segments like SMEs.Tune in to learn how delivering personalized services with the right mix of digital, human touch and AI-enabled advice can help business banks better serve their customers, in a more efficient way.Curious to find out more about customer-centric banking? Follow us on LinkedIn:-> Backbase-> Jouk Pleiter-> Tim Rutten-> Jarno van HurneStep into the future of finance -> Check out our content hub(00:00) - Welcome to the ‘Banking Reinvented’ podcast(01:42) - Insight of the week about innovation at Revolut(07:27) - Challenges in business banking and neglecting SMEs(12:45) - The importance of serving sole proprietors and small businesses(16:06) - Scaling services for different business segments(22:00) - Creating smooth business banking experiences(30:15) - The future of business banking with AI and automation(36:40) - Why business banking must evolve(38:31) - Key takeaways(42:30) - Episode wrap-up

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