Decoding Merch Sales Data for 2023

07/03/2023 48 min Temporada 1 Episodio 171

Listen "Decoding Merch Sales Data for 2023"

Episode Synopsis


You’ve heard it a billion times by now: merch is where touring artists make their money.

That’s truer than ever, because according to the 2022 atVenu merch report, merch income is up over 40% compared to 2019.

Great news for artists - if you know how to harness the power of your merch table!

Listen now to hear us dig into the 2022 atVenu merch report, as well as our takeaways on how this will affect your merch sales.

What you’ll learn:

Taking a deep dive into the 2022 merch statesHow the number 1 merch selling genre makes their moneyWhy your band needs to take credit cards at showsHandling cash deposits across the countryWhy merch sales are going up across the industryHow to calculate your per headWhere I disagree with the atVenu reportAvoiding hall fees/merch cuts wherever possibleWhy black t-shirts are not optional - you need at least one black shirt designNarrowing down your product line to sell more merch

For full show notes, visit https://bandhive.rocks/171