Top 10 collaborations of 2018: Kellogg’s scoops leader board with Funko figures

BakeryAndSnacks Podcast
17/04/2019 12 min
Top 10 collaborations of 2018: Kellogg’s scoops leader board with Funko figures

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Episode Synopsis

Globally, brand licensing strategies continue to drive retail growth year-over-year for today’s top brands, with 2018’s standouts including Kellogg’s and Funko. We chat to Amanda Cioletti, content director of License Global, about how this collaboration is indicative of future business trends.

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