Listen "116: How Macro Mike Built a $Multi-Million Vegan Protein Brand from $10K"
Episode Synopsis
In this powerhouse episode of Babes Talking Business, we sit down with Mike Kellett — Founder & CEO of Macro Mike, one of Australia’s fastest-growing, multi-award-winning health food companies.What began in 2016 as protein brownies hand-mixed in his one-bedroom apartment has exploded into a 100+ SKU empire, stocked across 5,000+ retailers, including Coles, major supplement stores, and independent health food chains nationwide. With a thriving online community of 500,000+ customers and 35,000+ five-star reviews, Macro Mike has become a household name in plant-based wellness.But behind every “overnight success” is nearly a decade of grit, hustle, heartbreak, reinvention — and a whole lot of crazy. And this episode reveals all of it.What We Dive Into:✓ Mike shares how his childhood entrepreneurial spirit shaped his resilience and sales genius.✓ Moving countries, couch-surfing with strangers, and the moment he almost gave up — before discovering the job that would change his life.✓ Building a brand from scratch: How a gluten + dairy intolerance led him to develop a peanut-protein formula no one else in the industry had considered.✓ From kitchen bench to 2,000 sqm warehouse: The truth behind scaling Macro Mike to: 50+ staff, 15,000kg weekly production, a full in-house manufacturing facility, thousands of daily orders & nationwide distribution✓ Finances, growth and the hard lessons: The mistakes that cost him $60K overnight, the year his profits went backwards, and the financial literacy every business owner MUST master.✓ High-performance leadership & self-belief: Where his unstoppable drive comes from — and the trauma, legacy and family influence that shaped him.✓ Iconic brand partnerships: How Macro Mike secured game-changing collaborations including Golden Gaytime, Kellogg’s (Coco Pops, Froot Loops & Nutri-Grain)… and the five-year strategy behind landing these global brand deals.✓ Mental health, burnout & identity✓ Legacy, leadership & the long game: Why he’s never quit (even when he wanted to), how fatherhood changed the way he leads, and the routines that hold him through the chaos.Why You’ll Love This EpisodeThis conversation is REAL, raw, emotional and wildly inspiring. It’s the episode every founder, creator, entrepreneur, and high-achieving woman needs to hear — especially if you’re in a season of rebuilding, reimagining, or questioning your own path.Mike is proof that:✨ resilience is a skill✨ self-belief can be learned✨ “hard seasons” are often the gateway to iconic success✨ and passion fuels the long game when money, motivation, and momentum disappearThis is easily one of our most powerful founder episodes yet.Connect with Macro Mike here:InstagramLinked inMacro Mike Website Macro Mike community Group ----------------------------------------------------------------------𝙇𝙞𝙣𝙠𝙨 & 𝙍𝙚𝙨𝙤𝙪𝙧𝙘𝙚𝙨:🎁 Financial Literacy & Wealth Building FREEBIE: https://babestalkingbusiness.myflodesk.com/freemasterclassbundle 📷 Follow Us on Instagram @babestalkingbusiness: https://www.instagram.com/babestalkingbusiness/ 🌐Join our Signature Program: Her Renaissance: https://www.thehse.net/herrenaissance𝘾𝙤𝙣𝙣𝙚𝙘𝙩 𝙬𝙞𝙩𝙝 𝙐𝙨 𝙋𝙚𝙧𝙨𝙤𝙣𝙖𝙡𝙡𝙮:📲DM Lauren on Instagram: @itslaurenkerr: https://www.instagram.com/itslaurenkerr/📲DM Chani on Instagram: @chanipeach: https://www.instagram.com/chanipeach/✅ 𝙍𝙚𝙖𝙙𝙮 𝙩𝙤 𝙅𝙤𝙞𝙣 𝙩𝙝𝙚 𝙍𝙞𝙨𝙚 𝙀𝙧𝙖? If you want to learn more about joining our global community of women who are building sustainable wealth while transforming their health AND creating the flexible lifestyle they've been dreaming of, we'd love to share more information with you! 👑 𝙎𝙚𝙣𝙙 𝙚𝙞𝙩𝙝𝙚𝙧 𝙇𝙖𝙪𝙧𝙚𝙣 𝙤𝙧 𝘾𝙝𝙖𝙣𝙞 𝙩𝙝𝙚 𝙬𝙤𝙧𝙙: "𝙍𝙄𝙎𝙀" 𝙤𝙣 𝙄𝙂 (whoever you resonate with the most) and we'll invite you to our next behind-the-scenes info session where we'll share exactly how this looks and how you can join us in this revolution.
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