Backend procedures are just as important to customer experience as frontend workflows. Customers care about transaction quality, yes—but knowing that the company you’re supporting has positive, sustainable practices behind the scenes builds more trust and business.Devaughn Bittle, Patrick Cash and Kevin Fraser chat with Paul Hager, vice president of services at Ingram Micro, about:Integrating unified solutions Streamlining procedures across partnersEnabling partners through lifecycle servicesTo join the discussion, follow us on Twitter @IngramMicroUSA #B2BTechTalkListen to this episode and more like it by subscribing to B2B Tech Talk on Spotify, Apple Podcasts or Spreaker.

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