Trust X Alliance is about community and helping each other when times get tough. One of the services businesses can count on is CRM (customer retention management) optimization for their customers. In this episode of B2B Tech Talk, Keri chats with Peter Wolf, the president of Azamba Consulting Group and Ingram Micro Trust X Alliance partner. They discuss:  The benefits of implementing and customizing a CRM system Recommended CRM systems for partners to look into How the CRM has helped Peter’s team achieve a 90% retention rate  Resources mentioned in this episode include Trust X Alliance, Azamba, Sage CRM, and Microsoft 365. 

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