Natalie Marcotullio (Head of Marketing at Navattic) believes most B2B SaaS companies are blending into a sea of sameness-and that’s killing their growth. In this episode, we talk about how to truly stand out in a saturated market, why interactive demos are becoming a secret weapon for conversions, and how customer-led communities will shape the future of B2B marketing.------------------------------(00:00) - – Intro

(02:40) - – Standing Out in a Saturated B2B Market

(03:37) - – Navattic’s Position in Interactive Demo Software

(05:42) - – Content Quality Standards & Unique Content Strategy

(07:40) - – Interactive Demos: Use Cases & Best Website Placement

(10:46) - – Short vs Long Demos + Personalization Wins

(12:55) - – Keeping Users Engaged in Product Demos

(15:34) - – Tracking, Retargeting & Re-Engaging Demo Visitors

(19:38) - – Future of B2B Marketing by 2030

(23:19) - – Consolidation vs Hyper-Niche SaaS Markets

(29:06) - – Navattic’s Roadmap & Growth Strategy

(33:10) - – Content Velocity, GEO & Relationship-Driven Marketing

(39:19) - – How to Win at the Game Called Life
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