In this episode of the B2B Sales Trends podcast, Harry Kendlbacher sits down with David Winneberger, Vice President and Head of Global Sales & Customer Service at Siemens Healthineers, to explore what it really takes to transform B2B sales teams.

They unpack why breaking out of a traditional sales mindset isn’t just about thinking differently — it’s about acting differently. David shares how Siemens Healthineers is using digital tools, data intelligence, and cross-functional collaboration to shift sales conversations from product specs to customer value.

Discover how service engineers, sales engineers, and commercial teams can work together to identify new opportunities, build deeper client relationships, and drive meaningful change — not just within the sales process, but across the entire customer journey.

Whether you’re a sales leader, account executive, or technical professional, this episode offers powerful insights into how to create impact in today’s complex B2B landscape.

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