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Listen "38. Mastering Sales Discipline"
Episode Synopsis
In this episode of the B2B Sales Trends podcast, Harry Kendlbacher, CEO of Global Performance Group, speaks with Michael Loga, CRO of Authority Partners, on the evolving landscape of B2B sales. Michael shares practical strategies for overcoming common sales pitfalls, harnessing the impact of technology, and how AI is transforming the role of salespeople.
Michael dives into the importance of relationship-building, active listening, and the 80/20 rule—listening 80% of the time and speaking just 20%—to foster deeper client connections. He also explores the balance between digital efficiency and human touch, highlighting why trust and adaptability are essential for today’s sales success.
Whether you're a seasoned sales professional or just starting out, this episode offers insights to elevate your sales approach and drive meaningful results.
Michael dives into the importance of relationship-building, active listening, and the 80/20 rule—listening 80% of the time and speaking just 20%—to foster deeper client connections. He also explores the balance between digital efficiency and human touch, highlighting why trust and adaptability are essential for today’s sales success.
Whether you're a seasoned sales professional or just starting out, this episode offers insights to elevate your sales approach and drive meaningful results.
More episodes of the podcast B2B Sales Trends
73. Staying Coherent in Complex Deals
02/10/2025
71. Building Sales Teams for Modern Buyers
25/09/2025
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