Breaking through the noise in a loud and crowded market is tough. How do you make sure your messaging is being heard in a sea of competition? Ken Rutsky, the author of Launching to Leading: How B2B Market Leaders Create Flashmobs, Marshal Parades and Ignite Movements has created an 8-layer cake for B2B messaging that helps brands tell their story and stand out. He spent many years in product marketing in Silicon Valley, and he specialized in security, infrastructure, and business applications in the sales & marketing automation space.  Now he helps companies define their message clearly. Ken shows businesses how they can build their brand through storytelling to accelerate revenue.

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