33: Using Intent Data to Boost your ABM Program’s Success w/ Leanne Chescoe

B2B Revenue Acceleration
06/03/2019 18 min
33: Using Intent Data to Boost your ABM Program’s Success w/ Leanne Chescoe

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Episode Synopsis

ABM has been around for a while now. But many companies are still struggling to implement an AMB program successfully. Leanne Chescoe came on the latest episode of the B2B Revenue Acceleration podcast to talk about how to successfully implement an ABM initiative, focusing on how to operationalize ABM with intent data. Leanne is a career long B2B marketer, but currently works as the Senior Manager Field Marketing EMEA at Demandbase.

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