Prospecting email is not designed to get somebody to buy your service or product.It’s a personalized one-to-one message that does one thing: it shows how you think you can help that business.In this episode, we speak with Stephen Harlow, Chief Sales Officer at Sopro, about his winning email marketing strategy with a 15% response rate.Join us as we discuss about email marketing’s goal to start conversations, how to write a short email without fluff but with personalization, the relationship between email and LinkedIn, and optimizing email timing and frequencyCheck out these resources we mentioned during the podcast:The State of Prospecting by SoproTo hear this interview and many more like it, subscribe to The B2B Revenue Acceleration Podcast on Apple Podcasts, Spotify, or our website.Listening on a desktop & can’t see the links? Just search for B2B Revenue Acceleration in your favorite podcast player.

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