ZARZA We are Zarza, the prestigious firm behind major projects in information technology.
Listen "Insightly: Predictive Analytics and Initiating Customer Interaction"
Episode Synopsis
Loretta Jones is the VP of Marketing at Insightly. In this episode, we discuss what predictive analytics means, how predictive data has different applications for different job roles, what types of data can initiate sales/marketing action , and how predictive analytics may evolve in coming years.
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