In this episode of B2B Nation, we’re talking to Eric Dates, Director of Growth Marketing at Ncontracts, about how marketers can influence the dark funnel and dark social conversations, coming to grips with not being able to see and measure everything we do, the impact of LinkedIn on the B2B marketing community, and more.
Episode Guide
1:26: Messaging for complex topics in a world of text skimmers and soundbites.
3:18: The obstacles that the dark funnel and dark social create for buyers.
7:00: What have the last two years taught Eric about marketing?
11:30: Why Eric thinks B2B marketers and their community are the biggest advancement in marketing in the last 10 years.
14:45: Does martech give marketers more space to think creatively?
18:35: What gets Eric excited about the next two years?
22:28: What is Eric’s favorite tool?
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