Today we discuss the advantages of bringing in outsiders to your company to move decision making faster while making better decisions.



The concept is widely used by big companies but far fewer SMBs are familiar with the practice so they never think it’s an option.



You can bring in someone, with or without domain expertise in your industry to facilitate faster, better decision making.



Consultants can be facilitators, but not many have the tools and capability to lead a client team to a specific outcome.



The facilitator brings the team together, creating consensus and objective guidance. It’s their job to make sure the decisions are sound and that the process is solid in that decision making.



They also move much faster than clients alone. I’ve seen companies struggle to get a marketing plan in place for 10 months (or sometimes years).



A good facilitator will get you there in weeks.

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