In this episode of the B2B Futures Podcast, host Joaquin Dominguez is joined by Sophie Ambridge, Senior Marketing Manager for EMEA at Zendesk, and Julia Porter, Head of Content at Optimizely, to tackle the challenges of scaling content for global B2B audiences.Together, they discuss how organisations can adapt content to diverse cultural nuances, maintain brand consistency, and balance creativity with streamlined processes. The conversation also dives into leveraging AI and automation to boost efficiency and aligning marketing strategies with sales goals through account-based marketing (ABM).Whether you’re navigating localisation complexities, looking to stand out creatively, or seeking to integrate AI into your content strategy, this episode offers practical advice to help your business connect with audiences worldwide.Tune in for insights on:Building scalable content workflows for global campaignsAdapting US-centric content to resonate with local marketsUsing AI to streamline content creation and repurposingAligning content strategies with sales objectives using ABMDon’t miss this actionable discussion on creating impactful global content that connects across borders! Hosted on Acast. See acast.com/privacy for more information.

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