How do B2B marketers strike the right balance between creating demand and capturing it? In this episode of B2B Marketing Futures, we sit down with industry experts Erika Hakala (Speechmatics), Nicky Davies (Protolabs), and Tom Driscoll (GWI) to tackle this complex challenge.From the benefits of brand-building for long-term growth to the immediacy of converting high-intent leads, our guests share insights on the strategies that work. We explore the role of data and intent signals for precise targeting, the impact of advanced attribution on managing stakeholder expectations, and how to maximise the effectiveness of both demand creation and capture.Tune in for actionable advice on balancing short-term results with sustainable growth in B2B marketing! Hosted on Acast. See acast.com/privacy for more information.

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