E49: Creating Interest and Capturing Leads

27/08/2024 51 min Temporada 2 Episodio 49

Listen "E49: Creating Interest and Capturing Leads"

Episode Synopsis

Explore how top B2B marketing leaders craft strategies to generate demand in competitive markets. Discover insights on the power of collaboration, building brand awareness, and leveraging personalised content to capture high-quality leads. Learn how companies like Fortinet, Chattermill, Wix, and Twilio use innovative approaches to stay ahead. Tune in for actionable tips on enhancing customer experience, creating lasting partnerships, and navigating today's marketing challenges.Thanks to our panellists for their contribution:Isobel Bowdery: EMEA Vertical Marketing Manager at FortinetLiliana Osorio: VP of Marketing at ChattermillPaula Ximena Mejia: VP of Enterprise Marketing at WixRichard Johnson: Marketing Director at DoorwayJayde Phillips: Senior Strategy and Competitive Intelligence Manager at American Express Global Business Travel SolutionsJamila Firfire: Director, Integrated Marketing, EMEA at Twilio Hosted on Acast. See acast.com/privacy for more information.