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Listen "E45: "Perfect Attribution""
Episode Synopsis
Unlock the secrets to perfect attribution in B2B marketing with insights from industry leaders. Discover advanced techniques to measure marketing impact, balance short-term and long-term goals, and leverage account-based metrics. Featuring experts from Personio, Twilio, and Scandit.Key Topics:Overcoming Attribution ChallengesInnovative MetricsData-Driven StrategiesFeaturing Experts:Alex Venus (Personio)Rupali Singhal (Twilio)Jonny Colclough (Scandit) Hosted on Acast. See acast.com/privacy for more information.
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