In our recent panel discussion, industry leaders delved into the nuances of B2B branding in today's rapidly evolving digital landscape. They explored the distinctive challenges and strategies of B2B versus B2C branding, the critical role of company culture and employee engagement in brand authenticity, and the need for a strategic alignment between branding and commercial objectives. Moreover, they highlighted the importance of a robust content strategy for stakeholder engagement and discussed the complexities introduced by technological advancements, particularly artificial intelligence, to maintain brand consistency and integrity.Hosts:Joaquin Dominguez and Tom Gatten were joined by four marketing experts to discuss the topic.GuestsVugar Usi Zade, COO at BitGetNick Cooper, Global Executive Director at Landor and FitchSarah Roberts, Group CMO at Boldyn NetworksKathleen Carter, Director of Marketing Europe at Kin + Carta Hosted on Acast. See acast.com/privacy for more information.

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