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Episode Synopsis
While Co-hosts Klaudia Tirico and Kelly Lindenau enjoy their last day at the B2BSMX event in Boston, let’s reminisce about B2BMX Next-Level ABM. Mckinsey & Company’s Julia McClatchy is the star of the show this week as she takes a deep dive into all thing’s hybrid selling.During this episode, McClatchy reveals key trends and shocking insights from the B2B Pulse and the Future Of Sales reports. Here are five high-level results:The rule of thirds has become entrenched;Consumerization of B2B is here;People are willing to spend big online;More channels equates to more growth;Loyalty is really up for grabs; andPersonalization is key to growth.RELATED LINKSListen to Episode 14: How To Achieve Next Gen ABMCheck out the B2B Pulse Report from McKinsey
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