Jeffrey Shaw has experienced quite the career evolution, starting out as a photographer and eventually becoming a brand strategist, speaker and author. Why the jump? According to Jeffrey, it's all connected. During our sit-down, we talked about this connection and so much more. Listen in to get his thoughts on:Why marketers are still struggling to be audience-first;How technology can help, or hurt, marketing and sales strategies; andWhat trends he believes have the most potential for B2B organizations.

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