*Forrest Gump voice* Demand Gen and ABM are like peas and carrots. While the strategies were on separate journeys to support their own business goals, Forrester is forecasting that the two will become a converged ecosystem as demand gen and ABM marketers refine their goals and realize the overlapping nature.   For this week’s episode of the #B2BMX podcast, we’re replaying Steve Casey’s session from #B2BSMX that delves into the ins and outs of demand gen/ABM convergence and provides a roadmap of the journey marketing teams can take to combine the two. Throughout his presentation, Casey explains: The key trends B2B marketers need to understand to plan for this convergence; The people, process and technology considerations that will help marketers prepare for the road ahead; andArm marketers with the roadmap to support their journey through the demand gen/ABM landscape; andMuch more!RELATED LINKSListen to Season 5, Episode 13 

Ver todos los episodios