Host Klaudia Tirico is picking up right where she left off with the season five premiere of the #B2BMX Podcast! While the season-four send-off featured an interview with Gartner’s Craig Rosenberg and a sneak peek into his keynote at the in-person B2B Sales & Marketing Exchange (#B2BSMX), the season-five opener features a highly anticipated replay of Rosenberg’s session.   As the opening keynote for the #B2BSMX event, Rosenberg’s insights helped set the stage for the entirety of the event (and this podcast!). Tune in now to learn all about the heightened need for consistent, omnichannel communication and the renewed focus on ideal customer profiles (ICPs). Specific takeaways from the session include: Why organizations must focus on ICPs to meaningfully engage with best-fit accounts;  Best practices of modernizing orchestration practices to coordinate consistent messaging across all departments and channels; How to adapt to the new B2B buyer behaviors and demands; The importance of adjusting to the changing realities surrounding the abundance of content available to buyers; and Much more! RELATED LINKS Register for the B2B Marketing Exchange in Scottsdale, Ariz. here. Listen to our Season 4 finale featuring an exclusive interview with Craig Rosenberg. 

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