With 33% of buyers preferring seller-free buying experiences, organizations must strike the balance between offering self-service options while still connecting with their buyers — something the majority are struggling to do.  In the latest episode of the #B2BMX podcast, Host Klaudia Tirico sits down with one of #B2BMX’s featured speakers Marcus Sheridan, who’s scheduled to deliver a keynote and host an exclusive workshop in Scottsdale. The pair discuss the ever-changing world of virtual, hybrid and in-person events, address the challenges presented by seller-free buying journeys and tease Sheridan’s sessions in Scottsdale. Throughout their conversation, Sheridan provides a sneak peek into the topics he’ll address in his keynote, such as:The three tools organizations need on their websites to supplement buyers' desires for self-service journeys;How to create a hybrid event that incentivizes in-person attendance without compromising quality for virtual attendees;Tips and tricks to establish rapport with buyers as they self-navigate through their journeys;The divides and hurdles that are still keeping sales and marketing from achieving total alignment; The five questions that move the needle for content engagement; andMuch more!To ensure you don’t miss out on any of Sheridan’s nuggets of wisdom, take advantage of our exclusive #B2BMX podcast code (B2BMXPOD) to receive 50% off your ticket. What are you waiting for? Register now!RELATED LINKSRegister for the B2B Marketing Exchange in Scottsdale, Ariz.Listen to Season 5, Episode 8 Learn more about Marcus SheridanGet your copy of Marcus’ book: “They Ask You Answer” 

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