Scaling B2B SaaS Startup with Brandon Palmer

11/10/2023 42 min Temporada 1 Episodio 7
Scaling B2B SaaS Startup with Brandon Palmer

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Episode Synopsis

Let us know your thoughts.Brandon Palmer, the Head of Marketing at Hnry, joins host Dale Koerner to talk about his journey from solo marketer to running a full-fledged marketing department at one of New Zealand's most celebrated B2B SaaS/Fintech firms.  If you're navigating the world of B2B or tech marketing, this conversation is a MUST-listen, serving up heaps of wisdom on handling the hurdles that come with growing budgets, growing teams and growing expectations.  This episode unpicks: Brandon's transition from a solo marketer to orchestrating a marketing team famed for its creativity, its hustle, and its performance.Navigating growth with limited marketing budgets.Creating a formidable marketing team with the perfect talent mix for scalable success.Shifting from performance to brand marketing for sustainable growth.Leveraging the benefits of starting small and thinking big.Expanding your brand by providing great service and word-of-mouth marketing.-Connect with Brandon on LinkedIn: https://www.linkedin.com/in/palmerbrandonj/Connect with Dale on LinkedIn: https://www.linkedin.com/in/dalekoerner/-For more B2B insights, ideas and opportunities, head to www.blueoceanagency.co.nzSubscribeWhen you subscribe to B2B Inspired, you're playing a key role in growing and supporting New Zealand's B2B Marketing Community. Share Your FeedbackGot something to say? We're all ears. Your voice is what powers this community – it can't grow without you. Connect with Us LinkedIn: https://www.linkedin.com/company/blueocean-agency/ Website: https://www.blueoceanagency.co.nz/podcast/YouTube: https://www.youtube.com/@WeDoB2BLet’s roll up our sleeves and take on tomorrow together.