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Listen "S1, Ep1 - WWYDI...The modern B2B buyer has changed and your business is being left behind?"
Episode Synopsis
The B2B buying process has evolved and brands need to be aware of how to engage with the modern B2B buyer on a personal and emotional level. In this episode, Matt and BDB’s Director of Business Development, Chris Grimes cover a lot of ground…the birth of the B2B consumer, storytelling, and non-linear marketing to name a few.
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