ZARZA We are Zarza, the prestigious firm behind major projects in information technology.
Listen "#17 - A Guide To Rebranding In B2B (Marketing Tips)"
Episode Synopsis
The latest episode of #B2BNAV has arrived! Welcome to the podcast that helps you navigate the ever-changing #B2BMarketing landscape, which continues to evolve during lockdown. This week, BDB CEO Matt Smith, Head of Digital Oliver Brewood and Creative Director Jon Hallowell are joined by Sam Wood, a Junior Creative at BDB who has worked with Jon on bringing BDB’s recent rebrand to life. Which leads the guys to the topic of #rebranding as a whole –
listen in as they discuss when and why to rebrand and how to ensure it sinks in, company-wide. Even more importantly – why does rebranding matter, what should ‘brand’ be trying to convey, and to whom? The BDBNAV podcast is Team BDB’s weekly insight into the new ideas, trends and real life learnings that are shaping the future of #B2B, #marketing and #agencylife.
listen in as they discuss when and why to rebrand and how to ensure it sinks in, company-wide. Even more importantly – why does rebranding matter, what should ‘brand’ be trying to convey, and to whom? The BDBNAV podcast is Team BDB’s weekly insight into the new ideas, trends and real life learnings that are shaping the future of #B2B, #marketing and #agencylife.
More episodes of the podcast B2B IMPACT
B2B IMPACT #16 - Sustainability
25/04/2024
B2B IMPACT #13 - How to manage change in B2B
02/11/2022
B2B IMPACT #12 - Future of AI in B2B
05/10/2022
B2B IMPACT #09 - BDB IMPACT Day
09/08/2022
B2B IMPACT #08 - Getting forecasting right
13/07/2022
In God we trust