Shifting the Perspective on Sales with Catherine Brown

B2B Growth Hacks
12/02/2022 40 min
Shifting the Perspective on Sales with Catherine Brown

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Episode Synopsis

We’re joined by Catherine Brown, Founder of Extrabold Sales, to discuss her new book How Good Humans Sell: The Proven Path to B2B Sales Success. Catherine discusses the negative connotation around sales and how we can work to provide helpful simple solutions to our B2B customers while maintaining a positive relationship with our sales processes. 
In this episode, Catherine covers:
Focusing on sales training within businesses
Launching her new book and what that has looked like for her
Covering and researching the negative connotations around sales
Taking your strategies to the next level with a need/want hierarchy
Understanding large concepts within her book and within the realm of sales training

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